Our Story

Asaē was born in 2018 with a simple question: why doesn’t this fit?

After years on the mats, we felt what was missing, a kimono that actually worked for women. Not just in size, but in shape, movement, and how it feels to wear.

So we created something better. Brazilian Jiu-Jitsu gear designed with women in mind. Clean lines. Considered fit. Made to move with you, not against you.

Our name blends two ideas:
Asa (朝) means morning in Japanese, a new beginning.
Ae (애) means love in Korean, connection, care, and depth.

We’re building gear that fits, holds up, and feels right on and off the mat.